Showing posts with label Pop Cult. Show all posts
Showing posts with label Pop Cult. Show all posts

Give the people what they want

Not a day goes by without a corporate-sponsored artist publicly spitting on his forebears, maligning swaths of his audience for imagined slights, or forfeiting the stewardship of a classic IP by producing some current-year parody. Surely there's a divine hand in so many people remaining plugged in to the Pop Cult after these repeated insults to fans' taste and character. Men will grumble and joke about Lucasfilm renaming Boba Fett's ship because of political correctness, then plop down $8 a month to catch new episodes of The Mandalorian so they can talk about it at the water cooler. Never in the history of the world has there been such diversity of entertainment, and this is what people choose.

The state of affairs in the arts is the clearest sign of the degeneracy of the culture, which seems to be rushing headlong to a date with judgment. "God gave them over," etc., etc. How did we get here? Robert Bork, in Slouching Towards Gomorrah, attempted to give an answer:

It may be in the nature of intellectuals to oppose, but prior to the closing decades of the eighteenth century, open opposition was often not safe and certainly not prudent. Schumpeter makes the point that prior to the Enlightenment intellectuals were few in number and dependent upon the support of the Church or some great patron: "the typical intellectual did not relish the idea of the stake which still awaited the heretic." They preferred honors and comfort which could be had only from "princes, temporal or spiritual." What freed them was the invention of the printing press and the rise of the bourgeoisie, which enabled intellectuals to find support from a new patron, the mass audience. Schumpeter places the decline of the importance of the individual patron in the last quarter of the eighteenth century. James Gardner, art editor for the National Review, says that artists began to direct their anger at the bourgeois state three generations after the French Revolution. The modern universities, foundations, museums, etc. have provided patrons for tens of thousands of disaffected intellectuals. Perhaps, then, intellectuals were always potentially hostile to the social order in which they lived but were held in check by self-interest until the public relieved them of their dependence on private patrons and the bourgeois state lost the will to suppress.

Bork doesn't spell it out—he doesn't need to—that art made for mass consumption is wholly different from the weird sadomasochistic art funded by government grants and endowments. The former gains nothing from ridiculing the bourgeois morality the proletariat recognizes as the social glue that prevents a descent into anarchy. While early pop novelists like Charles Dickens routinely took the bourgeoisie to task, it was usually for not living up to their moral standards, which were recognized as good for everyone.

If it can be said art as entertainment still retains a sense of morality, albeit disconnected from its Christian and Greco-Roman roots—which I do—what precipitated the creative class's heel turn when they began to subsist on government grants and endowments? The mode of funding their art may be different, but the same social class foots the bill. You could blame it on the change from a hereditary aristocracy to a merchant/manager aristocracy if the social attitudes of those people were different. From where I sit there isn't much difference except in how they got their money.

The simplest answer is the social attitudes of the patrons changed. They became more aligned with the aggrieved intellectuals and artists instead of the other way around. Instead of being proud of their ancestors who they inherited from, or of the cultural climate that afforded them the opportunity to succeed, they feel shame. The bourgeoisie with their money fund the counterculture; however, by their morality they personify that which the counterculture sneers at. Charles Murray observed this strange duality in Coming Apart:

The hollow elite is as dysfunctional in its way as the new lower class is in its way. Personally and as families, its members are successful. But they have abdicated their responsibility to set and promulgate standards.

The dirty little secret Murray avoided saying is this: The reason the elite don't promulgate moral standards is they don't think the proletariat are smart enough or capable enough to live like they do. They think life lived rightly is the result of self-mastery (a la Ben Franklin), not of devotion to God. The art they fund reflects what little hope they have for that secular model to save humanity. In other words, the art fulfills its purpose; it delivers the intended message to the intended audience. How odd that the art the privileged bourgeoisie identify with would be dark and cynical while the art the oppressed proletariat identify with would be aspirational and uplifting!

That is, aspirational and uplifting on its good days, which the most massive of mass entertainments are having a lot fewer of lately. Bourgeois disaffection has infiltrated pop art and is in the process of transforming it for a new audience. The reason you don't like it is you're not supposed to like it. And that's okay. But you're going to have to get your entertainment elsewhere.

Brian Niemeier calls the future funding model of art neo-patronage. It's the sensible alternative to rolling the dice with corporate-sponsored fare. A patronized artist is a grateful artist and will respond to his audience. This is the way.

As always, let me know what you think in the comments. If you like science fiction, check out my books Seeds of Calamity and Tendrils to the Moon. You can find extended previews for each here and here.

End of the line

The fledgeling Marvel Television Universe will not get physical media releases. This is my shocked face. ComicBook.com has the story, if you're interested. I want to key in on what Marvel Studios frontman Kevin Feige said when the physical media question was put to him in January:

The truth is, I don't know. That's a good question for which I will look for the answer. I don't know. You can pay a very low fee per month and have access to something that you can put it on your TV whenever you want!

At the risk of sounding obtuse, you can watch a DVD whenever you want, and you don't have to pay Disney+ or an Internet service provider a monthly fee. But that's not in Disney's interest. They want recurring, predictable income. For the cost of producing an episode of TV per week and the occasional 2-hour special, they're getting it.

Don't get me wrong. This doesn't affect me in the slightest. Anything shiny Hollywood produces these days has to be really special to demand my time.

However, on a macro level, it's hard to deny we're at a turning point. If old Hollywood is going to make streaming work, it will be at consumers' expense. With everything going to streaming, it won't make sense to mass-produce Blu-rays and DVDs anymore. Why sell people the means of bypassing your cash cow? Likewise for Blu-ray and DVD players. In 2019 Samsung stopped releasing new Blu-ray players for the U.S. market.

I hesitate to tie this in to Klaus Schwab's Great Reset, but this pivot to streaming would be nothing less if it was being deliberately implemented with that agenda in mind. Imagine everything in your life is single-use like the plastic cups you put in a Keurig. You will own nothing. Your viewing habits will be monitored and new content will be curated for you to ensure you meet your consumption target. You'll gobble up the latest disposable offerings, forgetful of past iterations of the IP after they're digitally erased from the 'Net. (Hackers or a computer virus will serve as a scapegoat early on, when pretenses have to be upheld.) The past won't be so much rewritten as overwritten. It's always year zero to the cult of the new.

The past is worth preserving. If you haven't started building your library yet, start now. The future depends on it.

As always, let me know what you think in the comments. If you like science fiction, check out my books Seeds of Calamity and Tendrils to the Moon. You can find extended previews for each here and here.

Addicted to success


The creators of many successful IPs are surprised by their success. Their product, borne from a labor of love, appeals to more people than they thought possible. Sales boom. The creators, whose production team started small, scale up operations to meet demand, and launch sequels, spin-offs, crossover products, etc.

Eventually they reach their commercial ceiling, or they release back-to-back mediocre products. A regression to the mean occurs. The creators face having to scale back down to align with this more realistic demand (i.e., lay people off). Or, they reason, they can fudge the essence of the IP to "broaden the appeal."

Essential to any IP's identity is what it excludes. "Broadening the appeal" is to remove what is distinct and special. John Anderson is more right than he knows. Whatever you like about an over-the-hill IP, subsequent iterations that "broaden the appeal" will, at best, still have that content, but bury it under a bunch of crap. The watered-down product may boost sales, but it doesn't cohere like it used to. The original consumer base splinters and the hardcore enthusiasts check out.

This is how most IPs enter what David V Stewart calls the corporate IP death cycle. Their most creative and productive days behind them, the creators or license holders become more concerned with sustaining the largesse they built up to maximize profits. There's little of the creator left in them, for they've become addicted to success.

If you've been following E3, as Bradford C Walker and T J Marquis have, you may be struck by the lack of diverse offerings from the gaming industry. That's because most creators with a big enough presence to present at E3 are well past the initial expansion supported by a singular, well-executed idea. They have organizations to run, and organizations tend to stifle creativity.

"Where's the next [x]?" is a common refrain you hear in dissident circles yearning for quality entertainment that isn't in its fifth or sixth title. The answer is it's being lovingly crafted by someone you've never heard of in their parents' basement. That's the nature of surprises. You don't see them coming.

As always, let me know what you think in the comments. If you like science fiction, check out my books Seeds of Calamity and Tendrils to the Moon. You can find extended previews for each here and here.

Hobbit sex

A Twitter mutual brought to my attention a 1958 essay by Murray Rothbard about naturalism, or realism, in modern literature. It's one of the most succinct and pertinent articles written about its subject matter that I've read, right up there with C S Lewis's The Abolition of Man.

But first, a quote from George R R Martin, to give fuller context to Rothbard's observation.

Martin's stock and trade is "humanizing" his characters by shining a light on their most intimate, often illicit, activities. Tolkien, a devout Catholic, leaves it to our imaginations what hobbits do in the bedroom. I wouldn't categorize the writing style as asexual or celibate, but rather chaste in the sense that sex is best undertaken within the frame of conjugal love as part of God's created order.

In answer to Martin's challenge, I find it almost too easy to imagine hobbits falling in love, getting married, and having lots of baby hobbits. They're farmers, and farmers get it on more than any other profession.

But let's get back to this preoccupation with representing sex in detail in fiction. It's indicative of a certain type of writing that leaves no privacy to the characters or to the reader, that relies on carnal impropriety to pivot the story this way or that. It's been known a long time that man is fallen and, left to his own devices, perverts God's order. Why then has this writing style become more popular since Tolkien's heyday?

Rothbard writes (click to enlarge):

By employing this rationale, the GRRMs of the world absolve themselves of responsibility for the contents of their books. "Are people, especially those in power, not depraved?" they argue. "If so, you have no reason to object. I'm just writing to reflect reality."

Not so fast. One of the most underrated responsibilities of the writer is to choose what to put in and what to leave out of his book. Chekhov's gun dictates that every story element should contribute something to the story. If you fail to discriminate what goes in your book on large scale, everything will come out looking muddy and meaningless.

For the sake of argument, let's say Middle-Earth appeared to Tolkien's imagination fully formed, hobbit sex and all. He left that part out, preserving the characters' nobility in a tale of epic moral scope. As difficult it is for Martin to imagine hobbits having sex, can you imagine how absurd it would be to read about how Sam ravaged Rosy Cotton after years of pent-up longing?

Those who have waited to be inspired to write a book know that's not how it works. The writer creates what goes on the page. It's hard enough work to not take credit, whether the audience loves or hates it.

Rothbard continues:

The fact of the matter is Martin writes about sex because he wants to write about sex, and he'd rather you not treat him like a guy who likes to write about sex. So he employs a red herring, detracting from Tolkien because the latter, to his credit, didn't write about sex.

I suspect the reason we have more popular writers like Martin and fewer popular writers like Tolkien today is because atheists and secularists subverted the art landscape and reshaped readers' expectations. There's no time like the present to reverse that trend. I encourage you to patronize indie creators listed or otherwise engage their work, as they have engaged mine.

As always, let me know what you think in the comments. If you like science fiction, check out my books Seeds of Calamity and Tendrils to the Moon. You can find extended previews for each here and here.

Will streaming save Hollywood?

These are tumultuous times for the entertainment industry. Not wanting to be outdone by tradpub's contraction from the Big Five to the Big Four, Hollywood is heralding its demise with the announcement of two huge mergers in the last 2 weeks.

First, AT&T merged WarnerMedia (i.e., HBO Max) with Discovery and spun it off, effectively washing its hands of show business. Then Amazon (Prime Video), the fourth-largest company in the world, bought MGM.

With 200 million Prime subscribers, a (blasphemous) Lord of the Rings series on the way, and a newly acquired library and IP list that includes Stargate, Rocky, Robocop, and James Bond, Amazon is poised to become a major player in the streaming wars. It's hard not to see them rocketing to top-dog status. None of their competitors have the ability to lure viewers with free 2-day shipping of everything you can buy under the Sun.

Expect more consolidations and acquisitions over the next year or so. It wouldn't surprise me if one or both of the little fish on this chart get gobbled up. ViacomCBS's mismanagement of Star Trek is the ultimate cautionary tale, and the company's contraction is already underway after it sold Simon & Schuster to Penguin Random House. Meanwhile, WarnerMedia's decisionmaking in the last 10 years has been less reliable than a coin toss.

The AP article about MGM's sale to Amazon contains this nugget:

Sucharita Kodali, an e-commerce analyst at Forrester Research Inc., said streaming companies need shows people can’t watch elsewhere in order to stand out and be competitive.

“There is an arms race to get what you can while the window is open,” she said.

The highest-profile casualty of this arms race was the theater business, which as you know received a mortal wound last year. The studios chose not to resuscitate it and started pushing new movies on their streaming platforms, backed by a phalanx of legacy content. Think how much more justified that monthly subscription fee becomes if studios stop selling DVDs and Blu-Rays. Would you put it past them?

Tell me if this sounds familiar: "Back in my day, Best Buy had rack after rack of every movie and album. Now there's nothing but Star Wars, Marvel, Beyonce, and Taylor Swift." I have to go to Half Price Books or Amazon if I want anything that came out before 2015 and/or that didn't gross $800 million.

This is one reason among many you should be assembling a physical media library. Because the corporations are looking forward to the day they will shut off your at-will access to entertainment and start charging you for it. It's the only way they can survive.

Don't subsidize this anti-consumerist agenda. Reject the mainstream and patronize indie creators instead. Get in on the ground floor of the next big thing. You have a choice.

As always, let me know what you think in the comments. If you like science fiction, check out my books Seeds of Calamity and Tendrils to the Moon. You can find extended previews for each here and here.

The 3 camps of consumer revolt

The consumer revolt borne from Disney's mismanagement—in some cases deliberate subversion—of its IPs has had little to no effect on their business. Disney+ grew by 21.2 million subscribers in the last quarter of 2020 alone. Brand inertia is real. As Bradford C Walker writes:

Brands operate as cults and use cult psychology to attract and retain loyal paypigs who will eat the slop no matter how foul it tastes or how much they dislike it.

Disney's mismanagement continued in the first quarter of 2021 with the firing of Gina Carano from The Mandalorian. #CancelDisneyPlus trended for like a day, undoubtedly nicking Disney's subscriber count. But you need to make deep cuts to take down a giant. The consuming masses, ignorant of or ambivalent about Carano's firing, drowned out the justified outrage.

The rebellion, if you will, has been in full swing for 5 years. Naturally its inability to achieve tangible results has caused it to split into camps. They differ in end goal and strategy.

  1. Agitate. Agitate against Disney's managerial incompetence until they get it right. This has become a drama in itself, framed as a pitched battle between IP purists and woke Pharisees, or a special forces siege against terrorists who took the IP hostage.

    I lurked in this camp until about 2 years ago, when I realized it had devolved into a tiresome, reactionary echo chamber that had effectively monetized clicks and outrage. To paraphrase Brian Niemeier, don't rely on someone who profits from a problem to fix it.

  2. Rehabilitate. Stop buying Disney products, and encourage friends and family to boycott until Disney learns the error of its ways and comes around to respecting its fans again. This assumes, incorrectly, that corporations can't make a profit at the lower end of the demand curve. They can. Losses are only temporary as they scale back operations.

    The epidemic destroyed demand for Disney's movies and theme parks, two huge components of their business. They're a smaller company now after laying off 32,000 of their 223,000 employees. Even though they lost money in 2020, it was their second-best year in terms of revenue.

  3. Obliterate. In my opinion, the only strategy that has a reasonable chance of success. Replace the baleful Mouse's products with newer, better products. While I have more respect for camp 2 than I have for camp 1, both of them are essentially consumer mentalities.

    This here is a competitor mentality. It's what all the indie authors and creators in the blogroll are striving for. It wasn't activism or boycotts that put buggy manufacturers out of business; it was Henry Ford. Ford risked failure in order to give consumers a choice. The choice didn't start with them; it started with him when he decided to take a risk.

All creativity is risk. You never know what will sell until you put it in front of people and let them choose.

So, if you have a creative bone in your body, give people a choice. If you're a consumer, know that you have a choice. You don't have to settle for corporate, ideologically driven, focus-grouped entertainment. There are artists out there who respect you. They can stretch your dollar further, too.

As always, let me know what you think in the comments. If you like sci-fi, check out my books Seeds of Calamity and Tendrils to the Moon. You can find extended previews for each here and here.

Brevity is the soul of wit

For me, watching creatives achieve storytelling heights with limited resources is a neverending marvel. By limited resources, I don't mean just money; although, that is a glaring factor in movie, TV, and game productions. The writer, on the other hand, is bound only by his imagination and the limits of the medium. The only real costs are ink and paper, which the industry has simplified to a calculation based on wordcount.

How long should a story be? However long it needs to be, is the best answer. (Or, if you're Zack Snyder, twice as long it needs to be.) From a story-telling perspective, the quotas tradpub puts on words is completely arbitrary. Which is why, despite my misgivings about the digitization of entertainment, I still celebrate the ebook revolution. There is no set length for ebooks, so the writer can tell the story in as few or as many words as necessary.


In the last couple of years, David V Stewart has done well self-publishing short-form books. His Eyes in the Walls was one of the best stories I read last year. I can't recommend it enough! But rarely does tradpub take a chance on a standalone novella of 120 pages.

Movies are undergoing their own change. It used to be movies respected a hard upper limit of 3 hours. Then the coronavirus killed theaters and pushed Hollywood onto the small screen. Now movies are no longer constrained by how long you can sit in a dark theater with a belly full of popcorn and carbonated soda. Realizing this, Warner Bros. released a gratuitous 4-hour cut of Justice League to sell HBO Max subscriptions to DC Comics cultists.

Is it worth it? I could give many reasons why not, but the one I'll focus on here is time. The older I get, the more I value my time. Nothing upsets me like wasting my time. If you want to sell me a 4-hour movie, it had better be on par with Ron Maxwell's Gettysburg or the The Return of the King extended edition. By all accounts Justice League was a mediocre 2-hour movie. Four hours to tell basically the same story is the definition of self-indulgence. It verges on disrespect for the audience.

Then again, I'm not their audience. This guy, whom the well-worn aphorism "quality over quantity" was meant for, is.

In an era of virtually limitless data, creatives are tempted to push the upper limits of length in their stories. They do so at risk of alienating their audience, who are still limited in the amount of what they consume by time. Style differences aside, storytelling done right is tight, efficient, and economical. It should linger to drive home significant points, and it should describe to excess when the reader's imagination fails.

As always, let me know what you think in the comments. If you like sci-fi, check out my books Seeds of Calamity and Tendrils to the Moon. You can find extended previews for each here and here.