Book promotion post mortem

The full Moon promo officially ended Sunday night at midnight, and the results are in. Overall, it was a stunning success. I gave away more books than I could have hoped, and Tendrils to the Moon peaked briefly at number 3 on Amazon's bestselling hard science fiction chart.


In my post on Friday, I noted that Amazon normally takes 2-3 business days to respond to a request to price match a book. For me, they did it in about 12 hours.

The "selling" started slowly, but picked up steam Friday afternoon. The pace dropped on Saturday but was steady throughout the day, ending just shy of Friday's sales mark. Sunday showed a steep dropoff in free "purchases." The book remained free through Monday morning, when I contacted Amazon and asked them to restore the normal Kindle book price of $0.99.

During the weekend, I tweeted the book page link three times and posted to Facebook once. I don't know how effective the Facebook post was, but my tweets got few clicks. I believe most of the "sales" came from people perusing Amazon's library of free books.

As I expected, including Amazon in the promo vastly increased the giveaway's effectiveness. I won't give raw numbers, but I distributed 28 times more books than the Apollo 11 anniversary promo, which ran on Smashwords only.

If I run a promo over a weekend again, I'll end it Saturday night, owing to the diminishing returns Tendrils experienced on Sunday. My guess is that most people load up on free books at the start of the weekend, and they're done looking by Sunday. Also, if my weekends reflect the average person's, most people have less discretionary time on Sundays than they have on Saturdays, what with church and getting ready for the workweek.

I'm going to target the full Moon on Wednesday, October 24, to run my next promo, to see how effectively I can give away books in the middle of the week. Until then, Tendrils to the Moon will be $.99.

Let me know what you think in the comment section below! I'll reply to you as soon as I can.

Full Moon this weekend


Sunday morning, to be precise.

Which means Tendrils to the Moon is available for free on Amazon, Smashwords, and Kobo through midnight Sunday night.

I followed the instructions in this nifty article "How to Make your Book Free on Amazon KDP" to make the Kindle book free for a limited time. (Kindle is my most popular vendor.) In July, I ran a promo exclusively on Smashwords in commemoration of the Apollo 11 landing. You had to have a Smashwords account to use the coupon to download the book for free. I'm hoping including Amazon on the giveaway boosts the promotion's success.

Yesterday morning I put in the request for a $0 price match through Amazon's Contact Us page, and I received a courteous reply that a price match normally takes 2-3 business days, but that they would push to make it happen sooner, since I requested the price match to start today, Friday. Next time I'll work on the promo in advance of the time window to give Amazon more time to process my request. Per usual, this was my first time running a promo like this, and I'll do a better job next time.

"Free" is not a four-letter word around these parts. My goal has not been to make much, if any, money on Tendrils to the Moon. My goal has been to gain an audience. These promos will be a regular thing for the foreseeable future.

Fun fact: Even though the Moon moves east to west across the sky (like the Sun), the Moon actually orbits the Earth west to east. That is because the Earth, which rotates east, completes a rotation much faster than the Moon completes a full revolution around the Earth. If you observe the Moon at the same time on consecutive nights, the Moon appears farther east each time.

Let me know what you think in the comment section below! I'll reply to you as soon as I can.

To buy or not to buy ISBNs

Publishing Tendrils to the Moon turned out to be way harder than I thought. Soon after the ebook went life, enough people asked me for hardcopies that I decided to publish in paperback, too. Per the directions of David V. Stewart, who has several good videos on designing book covers, I used Createspace, which is basically Amazon's imprint, to design my paperback.

I was quickly faced with several questions, such as the paperback's size, price, distribution channels, etc. But the question I agonized over was whether to buy an ISBN.

To publish a paperback, you need an ISBN, whereas it's industry-standard to not require ISBNs for digital ebooks. Many paperback and ebook vendors, including Createspace, offer ISBNs for free, because in great quantities they're extremely cheap. Their cut of your sales will cover the cost of an ISBN easily.

However, a single ISBN (which was never an option for me personally) costs $125, and 10 ISBNs costs $295. I balked at this expense. Theretofore, all the work I had put in to write the book, edit it, proofread it, design the cover, and publish the ebook had been free. Buying the rights to the cover art cost only a couple of dollars. Now I was being asked to shell out $125 to publish one paperback. Why would I do that when I can use Createspace's ISBN for free?

Take a step back and look at it like this. Self-publishing is about giving the writer control of the publishing process. Having your own ISBNs enhances that control. With your own ISBNs, you can publish under your own imprint, essentially starting your own publishing company. That helps with branding. It also makes you the point of contact for sales and distribution. Most independent and chain bookstores do not carry books from the Createspace imprint. Finally, it gives the author warm and fuzzy feelings. (Don't discount the value of warm and fuzzy feelings.)

Read more about ISBNs here.

For awhile I was committed to buying a block of 10 ISBNs and starting my own imprint, Dooley Fiction. I even started designing an imprint logo. In the end, this is what my wife and I decided: Don't overcommit to a whole course of action just to publish one paperback. Use a free ISBN this one time for Tendrils to the Moon. Get your feet wet in the publishing world. Learn some more. Write another book and try to get that one traditionally published. If that doesn't work out, start our own imprint and buy our own ISBNs.

Let me know what you think in the comment section below! I'll reply to you as soon as I can. I invite you to read the first 3 chapters of Tendrils to the Moon for free, and see if the last 9 chapters are worth your time. The paperback version is on sale at Amazon for $8.99. The ebook is only 99 cents.

Tendrils to the Moon's plot problems, big and small

There are some plot problems with Tendrils to the Moon that were kind of baked into the cake as I was writing it. One is that Sheridan, the bad guy, is more interesting than Ames, the hero. (One reader told me he thought Ames was the bad guy for a good portion of the book.) Sheridan has a deep back story, and his decisions under stress drive the plot. While I was writing, I feared his actions would be unconvincing in the context of the story, so I devoted quite a bit of narrative space to developing his thought processes so his actions wouldn't come off as ridiculous. (I had a lot of fun writing these scenes, and I couldn't help but compare the output to that of Stephen King, who has a gift for turning his characters inside out, laying bare their fears and insecurities.)

Another small problem is a middle section where the plot does not really advance. This is because the 80,000-word novel I wanted to write turned into 113,000 words and change. Most of that extra length came in the middle of the story, because I wanted to show off the Moon setting, which I believe most readers sign up for when they open my book. I did several things to maintain dramatic tension in these middle chapters so they wouldn't feel slow.

The biggest plot problem occurs in chapter 10. I won't go into details, but after a dramatic scene where the hero and the bad guy confront each other, the hero does something surprising in order to gain minor characters' sympathy. The surprising act also entails lying to the very people whose sympathy he is seeking, which two readers told me felt off. I agree. It is off. It's Tendrils' biggest plot problem, and may be the biggest problem in the whole book.

Let this be a cautionary tale about writing chapters out of order. When you skip a chapter because you don't know how to execute the story, the chapter you skipped takes on the burden of connecting the dots between the end of the previous chapter and the start of the next one.

I wrote the last two chapters of Tendrils, chapters 11 and 12, before I wrote chapter 10. Chapter 11 kicks off with a fun action scene, but a month later, when writing chapter 10, I could think of few ways of putting the pieces in the right places and setting them in motion without jumping the shark. My initial solution was worse than what ended up in the book, so much worse that when I settled on the current solution, I was satisfied, even though I still felt it was the weakest part of the story.

Key takeaway: Don't skip writing crucial scenes.  

Let me know what you think in the comments. I'll reply to you as soon as I can. I invite you to read the first 3 chapters of Tendrils to the Moon for free, and see if the last 9 chapters are worth your time. The paperback version is on sale at Amazon for $8.99. The ebook is still a mere 99 cents, and is available in a variety of formats via Smashwords.

Having fun with attribution

Brian Lee Meyer held a fun little contest on his blog, where he challenged writers to craft a scene around some dialogue he had written. You could do anything you wanted, as long as you didn't change a word of dialogue.  

It was a test of how to attribute dialogue without a boring stream of "he said"s. My preferred method is to describe character's nonverbal actions before they say something and to give character's distinct voices within a conversation (e.g., one person is calm and one person is upset) so that attribution is unnecessary. Another thing I sometimes do is establish a default "he," usually the point of view character of a particular scene.  

Although I didn't win Meyer's contest, I like what I turned out with only about an hour of effort. Here's the scene. Again, the dialogue is all Meyer's. I merely wrote the scaffolding.”  

Trudging home, stooped by the weight of his bulging backpack, Joe heard footsteps thudding on the pavement, growing louder. Bob fell into step next to him, his fat, pale face sweating bullets in the late summer heat.

"Mr. Smith came down on you pretty hard today," Bob mumbled through a mouthful of Crunch candy bar.

Joe winced. The failing grade on the assignment was bad enough. Mr. Smith had to go and emasculate him in front of the whole class. He had tried his best to pretend it didn't phase him. It seemed that he had failed that, too.

"I’m used to it," Joe said insouciantly. "He’s never liked me no matter what I do."

He considered his words, how weak and unconvincing they sounded in his own ears. He felt the suppressed rage bubbling up inside him, demanding release.

"I try. I really do," he said, biting down on each word. "Nothing’s ever good enough for him."

Bob swallowed and took another bite of milk chocolate mixed with crisped rice. "Smith’s okay. I think he’s just trying to get the best out of you."

Joe rolled his eyes. "Yeah, right."

"No, really. It’s flattering if you think about it." Bob dropped the Crunch wrapper in a garbage can sitting on the curb. "He must think you have a lot of potential to push you so hard."

"That’s not it, Bob. It’s my dad. Smith hates him, so he hates me too. He probably says it’s for my good so he doesn’t look like a jerk in front of the other teachers, but really it’s just plain prejudice."

Despite Joe's exasperation, he felt better after getting his feelings off his chest. He karate-chopped the air, envisioning Mr. Smith's lean, smug face. "Even if I solved cold fusion for the science fair, he’d find something wrong with it!"

Bob shrugged. "Well, don’t let it get to you." He punched Joe lightly in the shoulder. "You’re still the smartest guy in class."

"I don’t care what Smith thinks," Joe said. "It’s just that he’s bringing my GPA down. You ever notice how he gives assignments like he did today? There’s nothing he can do about it when I get every question right on a test, but he can give me whatever grade he wants on these reports and projects." He couldn't stop his voice from rising to the level of a shout. "I should have straight As, but these assignments are pulling my grade down to a B. It’s not fair!"

They came to the end of the block and waited for the pedestrian light to turn green.

"What are you going to do?" Bob asked.

Joe spotted Mary, his neighbor, who was a grade higher than him and Bob, on the other side of the street. She stood with her hands on her hips and waited on the corner.

"What can I do?" Joe said.

The pedestrian light turned green, and he and Bob crossed the street. As they drew closer to the street corner, Joe noticed a distressed look scrunching Mary's pretty face.

"Hey, Mary," Bob said brightly, his step quickening. He had been smitten with the older girl for as long as he and Joe had been friends.

"Where have you two been?" she demanded.

"We had band practice after school. We were just walking home." Bob's smile faltered under her unwavering glare. "What’s wrong?"

She ignored him. "Joe, why haven’t you been answering your phone?"

"Sorry. It’s in my bag." Joe slung his weighty backpack off his shoulders. He unzipped a flap to retrieve his old flip phone. He had six missed calls.

He looked at her warily. "I didn’t hear it buzz. Is everything okay?"

Her lips trembled and she broke eye contact with him. "No." She sniffed and wiped her cheek. "I’m sorry, Joe, it’s your dad. He was in a car accident. He’s dead."

 

Meyer wrote back to say my imagery was sharp and he liked how I introduced Mary into the scene. He dinged me on the use of the world "insouciantly," which didn't surprise me. That is such a show-off word. I shared this scene with my wife and she laughed when she got to that part. This probably means I need to get her to edit my work in the future!  

Anyway, Meyer just published a book called Sons of Zeruiah. He's a swell guy, so if you're reading this, at least preview his book it for free.

Let me know what you think in the comments. I'll reply to you as soon as I can. I invite you to read the first 3 chapters of Tendrils to the Moon for free, and see if the last 9 chapters are worth your time. The paperback version is on sale at Amazon for $8.99. The ebook is still a mere 99 cents, and is available in a variety of formats via Smashwords.

What The Abyss does so well

The Abyss is not my favorite James Cameron movie, nor do I find the novelization by Orson Scott Card very compelling. Most people's assessment of the The Abyss is that it's either an underrated gem or it's bloated and has a bad third act. I tend to fall in the former camp, although when I look at The Abyss, I usually don't think about the third act at all.

My fondness for this movie is disproportionate to my assessment of its quality. What I admire about The Abyss--what I think it nails perfectly--are strong characters and taking advantage of the unique setting to drive the action.

First of all, I love how The Abyss establishes the main characters' personalities and lets them steer the plot. Coffey, as the gung ho, increasingly unstable antagonist, makes decisions that Bud, the go-along-to-get-along hero, must adapt to. Eventually, though, Bud must oppose Coffey for the survival of his crew, whom he cares deeply for.

Lindsey, the bull-headed engineer, cares more about her oil rig than anything else, but she changes when she discovers alien visitors. She's what I call an idea person; she falls in love with ideas--first her patented underwater oil rig design, then inquiry into alien life. Her personality and newfound fascination with aliens chaffes the crew-first Bud and the paranoid Coffey, who sees the aliens as a threat.

The B plot, the reconciliation between estranged husband and wife Bud and Lindsey, meshes well with the various plot beats and gives oomph to the stakes in the second and third acts.

Despite the claustrophobic setting--more on that in a bit--the plot gives these characters ample room to breathe. All of them shine as their wills and individuality have direct impact on key plot points.

What I really want to talk about is the action. The Abyss takes place at the bottom of the Caribbean Sea on an oil rig that is designed to operate at extreme water depth and pressure. The rig is supported by a barge on the surface via an umbilical, by which the rig is fed oxygen. In the first act, the barge drifts off course because of a hurricane, dragging the rig by the umbilical along the ocean floor, tossing the crew about like rag dolls. The crane on the barge then detaches and falls to the ocean floor, nearly crushing the rig before falls into a trench and dragging the rig even farther. The rig stops, poised on the edge of the trench. It is very nearly torn apart, subjected to extreme mechanical and electrical failure, then parts of the rig are flooded. For the rest of the movie, the crew face a pending oxygen deficit.

This setup to the rest of the story brilliantly draws from the novel elements of the setting to excite the audience and boost the tension to breathless, white-knuckle levels. But you ain't seen nothing yet. The second act is coming.


After some alien encounters and jousting between Coffey's SEALs and the crew, the mentally unravelling Coffey decides to act. He sequesters the crew and prepares one of the submersibles to deploy a nuclear warhead, which is programmed to strike the suspected alien base. Bud swims outside the rig through freezing water to reach the diving pool and fight Coffey. Coffey gets away and Bud dives to stop the nuke from deploying. Lindsey arrives in another submersible and a duel between Coffey and Lindsey ensues. Coffey's submersible is disabled, and he sinks into the trench and dies. Lindsey's submersible floods and she drowns. Bud carries her back to the rig and administers CPR, miraculously bringing her back to life. Whew!

The deep-sea environment, the layout of the rig, the submersibles, the dive suit... all these pieces that are exposited in the first act are put to excellent use to create thrilling action set pieces in the second act. This sequence feels like a slow devolution of the technology that enables man to survive at extreme depths, until at the end of it we're left with the simple act of reviving someone from drowning.

I can't think of a better example of a movie integrating its setting with the execution of its action-driven storyline. I took lessons from The Abyss when thinking about how I wanted the action to play out in Tendrils to the Moon, first in space, then on the surface of the Moon. I won't pretend that I succeeded on the same level, but that's the effect I was aiming for.

As always, let me know what you think in the comments. I'll reply to you as soon as I can. I invite you to read the first 3 chapters of Tendrils to the Moon for free, and see if the last 9 chapters are worth your time. The paperback version is on sale at Amazon for $8.99. The ebook is still a mere 99 cents, and is available in a variety of formats via Smashwords.

Mature vs adult content

It's important to me that children, particularly teens, are able to read my books and be entertained without corrupting their minds. But I also want to write content that appeals mainly to adults, as adults are my default target audience.

I call this distinction "mature content," versus "adult content." We all know what is meant by adult content. Mature content, by contrast, is not explicit, and allows the reader to infer much about the concrete details of real-world adults' lives when it comes to profanity, sex, and violence.

I think I more or less succeeded executing this balance in Tendrils to the Moon, which I would rate a soft PG-13, and only because of violence in the third act. Tendrils is about a group of people starting a Moon colony and the troubles and dilemmas they face along the way. Since the story features adults in. opposition, opportunities for explicit content abounded.

Most of the curse words in the first draft were used when one character was expressing his displeasure with another character or situation. I was able to eliminate most of them without sacrificing that effect. In the finished product, there are only 3 "hell"s, 5 "damn"s, and 1 "bastard." I almost got rid of the "bastard," but I left it in there because it marks the moment when Ames begins to actively oppose Sheridan. The curse helps the moment stand out.

The two main characters are sexually active, 50-ish-year-old men. Ames discreetly flirts with his wife in a way that I think most children wouldn't understand. Sheridan has no sexual thoughts at all--even though he has three wives. Sexual attraction simply isn't part of his character. Shaun, who is 24 and unmarried, has the third most point-of-view scenes. He briefly thinks about the companionship of women, but not in an explicit way. It serves to build his character building toward a decision he makes later, as well as set up a side plot for the sequel(!!). Several men banter with each other, but it is innocent and not objectifying. The most intimate scene is Ames lying in bed with his wife, and all they do is sleep and talk about their children while clothed.

Where Tendrils tips the scales to PG-13 is in its violence, particularly in chapters 10 and 11. Two characters die violent deaths. The emotion builds to a crescendo in the climactic confrontation and the tension releases in three confrontations. There are blood and broken bones, but no excessive gore. From a writer's perspective, there are "fun" ways to showcase how to die in space, that I was tempted to use, but didn't. My deaths are tame and conventional, a strict byproduct of the plot and action.

What gives violence its intensity is not the scale, but the key it's delivered in. Clint Eastwood movies usually are character-driven and feature raw, turn-your-insides-out violence, where the personal threat to the characters is a strong element of the narrative (see Pale Rider, Unforgiven, or Mystic River). Contrast that with Marvel movies, which have a high body count, but the plot-driven stories usually derive their tension from stopping the bad guy. My style more closely resembles Eastwood than Marvel.

As always, let me know what you think in the comments. I'll reply to you as soon as I can. I invite you to read the first 3 chapters of Tendrils to the Moon for free, and see if the last 9 chapters are worth your time. The paperback version is on sale at Amazon for $8.99. The ebook is still a mere 99 cents, and is available in a variety of formats via Smashwords.